Top-Secret Catalog Marketing Strategies for Distributors
How do you retain and grow your existing business while simultaneously attacking new markets and customer segments?
The answer is an old-school sales tool with a new-school twist. In this PDF download, we share our top-secret catalog marketing strategies proven to drive sales and customer engagement.
What you'll learn:
- How to utilize Google Sheets or a product information management (PIM) software to manage your product data
- Use the bucket method and start with your best sellers first and then add the rest consistently over time
- Vendor-proof your product content and develop a competitive price strategy
- How to design and print a master catalog or seasonal flyer program
- How to build a B2B eCommerce website that makes it easier for you
and your customers
- How to advertise your website and current offers in your printed catalog and visa versa
- How to advertise your catalog online and incorporate into your email marketing
- ...and MORE!
Written by Matt Johnson with over 15 years of catalog development experience.